Construction Marketing Strategy

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Leading Edge was contracted to perform a market analysis to inform our product development and marketing strategies. Throughout the engagement, their team demonstrated a high level of professionalism and an understanding of our industry’s complexities. The analysis provided was thorough, including an examination of market segments, consumer behaviour and competitive positioning. The analysis and insights they provided were instrumental in guiding our strategic decisions. They had an objective stance and the presentation of the data was clear. The collaboration with Leading Edge exceeded our expectations for a market research project.

Marketing Director, Steel Door Manufacturer
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The team at Leading Edge are very professional. We worked with them over the course of 18 months on two research studies helping us to better identify our possibilities in a selection of European insulation markets.

Market Intelligence Manager, Global Insulation Manufacturer
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Leading Edge were really easy to work with. The team provided weekly updates and was always available for face to face calls when needed. Altogether a very professional and personable experience.

Marketing Manager, Masonite
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The findings from the report enabled the MCRMA to agree a forward strategy to enable us to develop new opportunities within the industry.

Director, Metal Cladding & Roofing Manufacturers Association
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At very short notice Leading Edge came into our business to assist with our strategic business planning process. They were able to immediately understand the brief and worked with us to provide essential information to allow us to make some key decisions. This was all done on a very tight timescale and they met the brief exactly.

Business Development Director, Imtech
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It was a pleasure working with the staff at Leading Edge. Their expertise in the construction sector was a significant benefit as they assisted our organisation in evaluating our market position and develop a proactive marketing strategy moving forward. I have no hesitation in recommending their services.

Director, John Newton
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Leading Edge worked with us on the marketing and brand strategy for our UK business. The market research they carried out has enabled us to identify the most profitable route to growing our business. We were more than happy with their work and would definitely recommend them.

Director, Aliaxis
An effective marketing strategy guides a business through a competitive market. The construction, building products and the environmental & energy sectors are dynamic industries, and a marketing strategy allows you to focus on key aspects for your business, based on a in depth knowledge of the market, customers and competitors. This goes beyond sales; it's about carving out a distinct position in a crowded marketplace, anticipating changes and seizing opportunities before they become obvious.

By partnering with Leading Edge, you leverage our expertise in these sectors to develop a marketing strategy and plan that's not just robust but forward-thinking. Let's understand the complexities of your industry together, turning challenges into your competitive advantage.

Our Approach to Developing a Marketing Strategy and Plan

Define your marketing objectives

It starts with setting clear marketing objectives, aligned with your business goals. You may have developed these already, or need our help to refine ideas you and your team have brought together.

Review the market

We then move to a thorough review of the external market and your business's position within it, unravelling the complex layers of customer needs, market trends and competitive dynamics. This understanding forms the foundation of your marketing strategy.

Strategic options

The next step is to develop strategic marketing options, a process where creativity meets analytics. We work with you to explore and agree on a strategy that positions your business for growth and resilience. This strategy then transforms into a concrete marketing plan, a roadmap for implementation that translates strategic vision into actionable steps.

Develop and review

It’s not a static document but a living strategy, revisited and refined regularly to stay responsive to market changes. While a marketing strategy might hold its course for 5 years, a marketing plan needs more frequent updates, ensuring agility and relevance in a fast-paced market.
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By clicking download, you agree to be added to the Leading Edge customer database and agree that Leading Edge may contact you by email. You can opt-out at any time by contacting us.