Customer perception and market positioning research for a fit-out contractor

Client description

  • Large fit-out contractor

Project Objectives

  • To identify customer perceptions of the brand and any concerns.
  • To assess the market positioning.
  • To identify new opportunities.

How we met the objectives

  • Completed a combination of online and telephone research.
  • Carried out in-depth discussion and targeting of specific customer roles.
  • Boosted the size of sample using an online survey and provided additional information particularly on the quantitative side.

Benefits for the client

  • Increased understanding of the market, competitors and their net promoter score.
  • Improved view of how the company and their people are perceived by their customers.
  • Identified key areas of strength, areas for improvement and potential opportunities in the market.