Leading Edge was asked by a prominent multinational manufacturer of water and wastewater treatment technologies to conduct a comprehensive gap analysis and market review. The project aimed to furnish the client with in-depth analytical insights to refine their strategies for capturing opportunities in two specific geographic markets and meet the evolving demands.
Research Methodology
Leading Edge employed a mixed-method research approach, combining extensive desk with field research. Desk research focused on evaluating existing competitors in the market, which provided a baseline understanding of the landscape the client was operating within. Field research saw discussions with end users and suppliers of water and wastewater treatment equipment to assess current practices, unmet needs, planned investments, and perceptions regarding key market drivers and constraints. In addition to primary research, Leading Edge also leveraged data provided directly by the client, which included internal reports and market analyses.
Strategic Insights and Benefits to Client
Analysis of information revealed that the client held a competitive position in the food and beverage sector, particularly with their range of water treatment technologies, including those used for disinfection. However, it was noted that filtration technologies were likely to see increased demand from customers, pointing to a potential area for strategic investment.
Conclusion and Impact
The gap analysis and market review conducted by Leading Edge enabled the client to critically assess their current market fit and identify where investments were needed to address existing gaps. The project provided the client with a clear direction on how to optimise their product offerings and strengthen their market presence in targeted geographic areas. Ultimately the research assisted in their positioning so that they could capitalize on future opportunities in the evolving water and wastewater treatment landscape.