A regional entity, funded publicly to spearhead the adoption of new and renewable energy technologies, sought to understand and penetrate the market for micro renewable technologies in commercial building projects.
Insightful Market Analysis
The organization aimed to discern the inclinations of key players like building developers in terms of incorporating micro renewable technologies into their projects. The primary objectives included assessing the market potential for micro renewables, delineating the competitive landscape, and formulating a feasible business strategy to leverage emerging opportunities in the sector.
In-Depth Stakeholder Engagement
To meet these goals, the organization conducted a series of 25 in-depth interviews with a diverse group of stakeholders, encompassing commercial developers, planning authorities, regional development agencies, and building owners. This was complemented by 15 discussions with principal competitors to gain a comprehensive understanding of the market dynamics. Additionally, extensive desk research was carried out, encompassing national and regional developments in the micro renewables space.
Strategic Development and Planning
The insights gleaned from the research enabled the client to gauge the interest and readiness for micro renewable initiatives amongst key market participants. This valuable information allowed the client to refine their communication strategies and adjust their broader delivery plans to better align with stakeholder expectations and market readiness for micro renewable technologies.
