Construction Market Analysis

Market analysis services for the construction industry

Leveraging Market Analysis for Strategic Success in the Construction Industry

At Leading Edge, we see construction market analysis as one of the key contributors to smart decision-making. Delving into market trends, consumer behaviour and competitive landscapes, we uncover the insights crucial for your success in the construction, building products and environmental & energy sectors. With our in-depth market analysis for construction companies, you gain the strategic vision essential for steering through market complexities, optimising resources and enhancing profitability.

We're here to help companies in the construction industry make their mark in new markets across the UK, Europe and globally. Our approach is practical and straightforward: we identify key trends and provide forecasts for the construction sectors you're targeting.

We analyse the competitive environment and clarify the barriers to entry, like regulatory requirements, performance standards and necessary test certifications. Our goal is to give you a clear picture of the market's size and potential. Rely on us for accurate and actionable insights into the UK Construction Market, helping you make informed decisions and gain a competitive edge.

Leading Edge provided invaluable market research that equipped us with a thorough understanding of the UK’s insulated foundation systems market. Their phased approach not only detailed the competitor framework but also dissected three viable market entry points. This strategic insight has been instrumental in preparing our entry into a new market, enhancing our decision-making process with comprehensive data and expert analysis. We are exceptionally pleased with their performance and outcomes.

Commercial Director, Kore Systems

Our company engaged Leading Edge for a market analysis project with the goal of better understanding our competitive landscape and identifying potential areas for growth. The service provided was characterised by a methodical approach to data collection and analysis. Leading Edge’s team furnished us with a report that offered a comprehensive overview of our market, highlighting key trends and potential areas of interest. We would happily work with the team at Leading Edge in the future.

Workforce Planning Consultant, Utilities Construction Service Organisation

The team at Leading Edge are very professional. We worked with them over the course of 18 months on two research studies helping us to better identify our possibilities in a selection of European insulation markets.

Market Intelligence Manager, Global Insulation Manufacturer

Having not done any previous research in the construction industry I took great confidence from Leading Edge’s clear expertise in this area. Their support throughout the whole project has been excellent. I will certainly use them again when the brief requires this high level of industry expertise.

Market Intelligence Manager, Samsung

Leading Edge were really easy to work with. The team provided weekly updates and was always available for face to face calls when needed. Altogether a very professional and personable experience.

Marketing Manager, Masonite

A professional research company that fully addressed the brief on time. We would certainly use Leading Edge again in the future.

Commercial Director, Forterra

We needed assistance to understand our market in more detail to help us plan our diversification strategy. The work was excellent and we acted upon most of the recommendations.

Director, Ardex

We have worked with Leading Edge for 5 years to track the performance of concrete against other building materials. They have excellent knowledge of the construction and cementitious markets and have consistently produced the required output on time and within budget.

Director, The Concrete Centre

We have used Leading Edge a number of times before and went to them to help us evaluate a potential new product sector for the building products market. As with previous research we were more than happy with the results and would definitely use them again.

Marketing Manager, SAS International

Leading Edge was commissioned to produce a market analysis on a very complex and niche sector. The final output was extremely detailed and insightful, and their level of support, professionalism and commitment to the project was first-rate throughout the programme. We were very pleased with the end quality, and will undoubtedly call on their services again.

Commercial Analyst, Enterprise Ireland

Our Approach to Analysing Construction Markets

Trend Identification through Statistical Analysis

Our approach to construction industry market analysis will often include a detailed analysis of existing statistics to uncover trends that inform strategic decisions. By meticulously examining construction market data, customer behaviours and industry shifts, we provide a comprehensive view of current conditions and emerging patterns, ensuring clients stay ahead of the curve.

Comprehensive Desk Research

We conduct extensive desk research, utilising a broad array of sources including government publications, online resources, press releases, promotional materials, annual reports and our specialised databases. This method allows us to gather a wealth of information as a base for our market analysis of the construction industry, offering a solid foundation for informed decision-making and strategic planning.

Mystery Shopper Insights

Through mystery shopper exercises, we obtain candid insights into customer experience, service quality and product performance. This hands-on approach helps us capture the subtleties of consumer interactions and expectations, providing invaluable feedback for enhancing service delivery and customer satisfaction.

Industry Expert Engagement

Our research extends to engaging with construction industry experts, including trade associations, consultants, manufacturers, contractors and distributors. These interactions enrich our studies with deep, sector-specific knowledge and perspectives, ensuring our construction industry market analysis is grounded in real-world expertise.

Broad Perspective from Suppliers and Clients

We facilitate discussions with both suppliers and clients to gain a comprehensive understanding of the construction market landscape. This dual approach allows us to capture a full spectrum of insights, from supply chain dynamics to customer needs, ensuring a balanced and thorough perspective on industry challenges and opportunities.

Actionable Insights with Advanced Forecasting

Utilising advanced forecasting techniques, we provide actionable insights into future construction market trends and opportunities. Our predictive models are designed to help clients anticipate changes, adapt strategies and seize opportunities with confidence, ensuring long-term success in a dynamic market environment.

The market analysis I undertake fuels our ability to deliver precise, actionable insights. I am totally focused on the construction sector and by uncovering key trends and competitive dynamics, we empower clients to navigate market complexities and seize growth opportunities with confidence.

Elly Cousin, Director

Our Track Record In Construction Market Analysis

Case Study: Analysis of Niche Market for Marketing and Product Strategy Development

low angle shot of a unique high rise orange building touching the sky

A building product manufacturer engaged with Leading Edge to embark on a market analysis project to gain insights into the niche market of UK housing associations. The focus was on understanding market segmentation and the decision-making processes, especially regarding passive fire requirements, to tailor their marketing and product strategies effectively.

Research Approach: Profiling the Market and In-depth Interviews

The initial phase of the project involved extensive desk research to profile the UK housing associations market. This step was crucial in identifying the top housing associations and establishing a foundational understanding of the sector. Following the desk research, in-depth telephone interviews were conducted with 12 senior decision-makers from the top 80 housing associations. These interviews provided detailed insights into the decision-making processes, with a particular focus on passive fire requirements.

Developing Marketing Propositions and Buyer Personas

The data gathered from the desk research and interviews was pivotal in creating targeted marketing propositions and buyer personas. These tools were specifically tailored to address the unique needs identified within different segments of housing associations. This approach ensured that the marketing and product strategies were aligned with the specific requirements and preferences of the target market.

Client Benefits and Conclusion: Strategic Advancements in a Niche Market

As a result of this comprehensive market analysis, the client received a detailed profile of the UK housing associations market. This profile included demographic and structural information, along with critical insights into decision-making processes, which aided in identifying opportunities. The marketing value propositions and buyer personas developed from the research were instrumental in refining the client’s product strategies. These tools enhanced targeted communication and customer engagement, ensuring the manufacturer’s offerings were well-aligned with market needs. This study underscores the effectiveness of a all round market analysis approach in a niche sector, highlighting its importance in developing targeted marketing strategies and refining product offerings to meet specific market needs

More Construction Market Analysis Case Studies

Analysis of Market Size and Market Share for a Building Product Manufacturer

Analysis of Market Share, Competitors and Brand Positioning

Assessment of European Markets to Assess Potential for New Product Development for Building Product Manufacturer

Customer re-segmentation to assist with the development of a marketing strategy

construction site with cranes sunset construction apartment building

Assessment of Market, Buying Behaviour and Competitor Analysis for a Building Product Manufacturer

Assessment of Specific Construction Market Sectors for Mechanical and Engineering Contractor

Analysis of the Door Set Market for a UK Building Products Manufacturer

Assessment of the Mechanical and Electrical Market for a Worldwide Manufacturer of Electronics Equipment

workers standing and checking beside working oil pumps.

Assessment of Worldwide Markets Prior to Expansion of Business Operations

masonry worker on the outside wall with a trowel knife.

Analysis of Market Size, Competitors and Trends Within the UK Brick Market

Analysis of market size, Competitors and Brand Positioning plus Buying Behaviour in Residential Door Market

Analysis and Report on Bulk Cement Market in the UK

Frequently Asked Questions for Construction Market Analysis

This can vary dependent on your specific objectives and budget, but our construction market analysis can include trend identification, comprehensive desk research, mystery shopper insights, industry expert engagement, and advanced forecasting to provide a thorough understanding of the market landscape.

By providing actionable insights into market trends, competitive environments, and customer behaviour, our market analysis helps businesses make informed decisions, optimise resources, and enhance profitability.

We focus on construction, building products, and environmental & energy sectors, offering tailored insights for each industry.

The duration varies depending on the project's complexity, but our detailed construction market analysis typically takes between 6 to 12 weeks to complete

Yes, we provide strategic insights and recommendations to support market entry. To ensure you are making the correct strategic choices when breaking into a new market in the construction industry you need to have as much market data as possible.
Here are some suggestions about which aspects of the market you should ideally know most about:

Market size – what is the historic and current size and what are the growth prospects by sector / region?
Major competitor analysis – who are the key competitors / brands, what market share do they have and what are their strengths and weaknesses?
Key players in the market – who are the main stakeholders to influence such as customers, suppliers, regulators and influencers?
Routes to market – what are the main routes to the market and which are the most profitable?
Product offering – what range of products and service do competitors have and how are they positioned? Are customers’ needs being met?
Key market trends - which industry standards, new legislation, economic factors, environmental and social trends have the biggest impact?
Pricing issues – how does the product / service pricing structure work and what margins are achievable?
On-going market intelligence sources – do you know where the best sources of reliable information are on the market?

Why choose Leading Edge for Construction Market Analysis

35+ Years Experience

37,000+ Research Interviews Completed

389+ Construction & Environmental Clients

Leading Edge, established in 1988, has over 35 years of experience in construction market research. We have collaborated with hundreds of clients on bespoke market studies and conducted over 37,000 research interviews, providing deep insights into the construction, building products, and environmental sectors.

We offer comprehensive market coverage in the UK, across Europe and globally, bringing you a world of market insights right to your doorstep.

Our team comprises of experts in construction market research, strategic consulting and commercial construction - delivering reliable and actionable intelligence. Working extensively across the construction industry supply chain, out clients often include contractors, building product manufacturers, trade associations, and related service organisations.

In the environmental and energy markets, our expertise spans various sub-sectors, serving multinational corporations in water and waste management, support service intermediaries, SMEs and public sector clients at national, regional and local levels.