Development of product launch plan for new construction product

Client description

  • Specialist manufacturer of ducting products.

Project objectives

  • To assess the potential for a new ducting product in the UK market and obtain feedback from potential users.
  • To obtain key data on the market such as market size, pricing, growth prospects, key competitors & share, route to market and reasons for selecting specific suppliers.
  • To develop a product launch strategy plan for the new product.

How we met the objectives

  • In depth face to face interviews with installers and specifiers to discuss the prototype.
  • 80 telephone interviews with installers, specifiers and distributors.
  • Desk research on competitors and similar products.

Benefits for the client

  • Identified the scale of opportunity and provided valuable feedback on the market structure to help develop the business and marketing strategy.
  • Increased the appeal of the product by making feature changes based on research.
  • Developed plans on the best way to market the product.