Branding market research and strategy development for global rainwater and drainage products manufacturer

Client description

  • Global manufacturer of plastic rainwater and drainage products.

Project objectives

  • To identify the branding route to maximise profitability and market share in the UK.

How we met the objectives

  • Carried out 180 telephone interviews to improve market and competitor knowledge. This covered distributors, builders merchants, specifiers, main contractors and installers.
  • Drew out the key conclusions from data and provided recommendations on brand strategy.

Benefits for the client

  • Identified best branding route.
  • Improved knowledge of customers which allowed more targeted marketing and an improved pricing structure to be developed.
  • Identified areas of customer service needing improvement