Survey of trade association’s members

Client description

  • A trade association representing roofing manufacturers.

Project Objectives

  • To provide an appraisal of membership services.
  • To gain understanding of perception by current members.
  • To gather feedback on proposed expansion of membership.

How we met the objectives

  • Conducted 50 in-depth telephone interviews with association members and potential members who worked in specific trades.

Benefits for the client

  • Detailed feedback on the views of current and potential members about services offered.
  • Identified feedback to shape future strategy to meet needs of members.
  • Provided benchmarking against similar associations.
  • Identified opinion on a potential expansion of membership.