- A trade association representing roofing manufacturers.
- To provide an appraisal of membership services.
- To gain understanding of perception by current members.
- To gather feedback on proposed expansion of membership.
How we met the objectives
- Conducted 50 in-depth telephone interviews with association members and potential members who worked in specific trades.
Benefits for the client
- Detailed feedback on the views of current and potential members about services offered.
- Identified feedback to shape future strategy to meet needs of members.
- Provided benchmarking against similar associations.
- Identified opinion on a potential expansion of membership.