Assessment of market size and potential for niche sector for fire door manufacturer

Client description

  • US owned fire door manufacturer

Project Objectives

  • To determine what replenishment rates are for fire doors in flats with Housing Associations.
  • To gain an understanding of what is driving the activity for this in the market.

How we met the objectives

  • Identified and ranked top 20 Housing Associations with potential using specific products.
  • Completed telephone interviews with a targeted sample of senior decision makers from Housing Associations.

Benefits for the client

  • Used data from report to input into marketing strategy for launch into new sector.
  • Gained specific responses to assist in completing design requirements.