Developing a UK distribution strategy for a Scandinavian vinyl flooring manufacturer
We worked with this client to develop a distribution strategy for the UK market and identified a list of potential sales partners in the UK based on agreed criteria. The existing arrangement was not working well and the client wished to reassess the strategy.
We carried out research on partners, provided an initial evaluation, project managed the overall process and arranged meetings with potential partners in order to set up long term relationship. The new sales partner is now up and running.