- Construction materials supplier
- To establish opportunity to take market share from an aggregate currently imported from China with the associated high haulage costs.
- To identify what customers were looking for from a new supplier and to assess loyalty and opportunity to move to a new supplier.
How we met the objectives
- Conducted telephone interviews with key players in the market as well as extensive desk research.
- Completed second phase of interviews with potential customers: aggregate companies, anti skid surfacing manufacturers and road contractors.
- Detailed assessment of the overall UK market including details of the specifications, pricing, routes to market, importers, distributors and key customers.
Benefits for the client
- Identified 12 good sales leads to help develop a brand new business opportunity in the UK.