- Major international electronics company.
- To fully understand the building services sector (key manufacturers, brands, products, suppliers and installers)
- To identify the procurement process and key influencers
- To provide a solid foundation of market insight and knowledge to develop the marketing strategy.
How we met the objectives
- Telephone research with contractors, specifiers, engineers, end users, installers.
- Desk research to identify key market issues, assess market size and trends and develop forecast model.
Benefits for the client
- Research insights used to restructure UK business and develop overall business strategy for this sector. Market share increased significantly as a result of the new marketing strategy and plan.