Market research to assess UK construction timber market

Client description

  • Timber supplier based in Ireland.

Project objectives

  • To research the purchasing behaviour of timber distributors prior to launching a product into the UK construction market.

How we met the objectives

  • Telephone interviews with 25 timber distributors across the UK.
  • Market information collected included purchasing behaviours, reasons for choice of supplier, attitudes to timber from different countries, likelihood of switching suppliers and typical stock levels.

Benefits for the client

  • Data used to develop a market entry plan.
  • Product sales increased significantly as a result of the new marketing strategy and plan.