Market research to assess EPC accreditation scheme for BRE

Client description

  • BRE (client permission given for use of name in marketing material)

Project Objectives

  • To review the company’s service offering for Energy Performance Certificates and assess performance relative to the competition.
  • To understand the reasons why some potential customers go elsewhere.

How we met the objectives

  • In-depth research programme among domestic and non-domestic customers plus a selection of ex-customers.
  • Telephone interviews with 230 assessors gathering large amounts of both quantitative and qualitative feedback.
  • Detailed analysis of the data leading to key conclusions and recommendations for the BRE.

Benefits for the client

  • Provided key market and customer data to help develop new service proposition and pricing strategy.
  • Identified key reasons for customers moving to competitors.