Case Study

Market Research to Assess EPC Accreditation Scheme for BRE

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BRE engaged Leading Edge to undertake a comprehensive evaluation of their Energy Performance Certificates (EPC) services. The focus was on comparing their offerings with competitors and understanding customer preferences for different providers.

Research Methodology: Engaging a Broad Range of Participants

The research program involved a diverse group of participants, including both domestic and non-domestic customers as well as ex-customers of BRE. This approach ensured a well-rounded view of the market and attitudes towards BRE’s EPC services. The diversity of the group provided a balanced perspective, incorporating a range of experiences and opinions.

Data Collection and Analysis: Gleaning In-Depth Insights

In-depth telephone interviews were conducted with 230 assessors, a method that was crucial for obtaining a rich mix of both quantitative and qualitative data. These interviews gave insights into market trends, customer preferences, experiences, and perceptions. The subsequent data analysis was pivotal, leading to key conclusions and actionable recommendations for BRE. This stage involved not just compiling the data, but also interpreting it in a detailed manner to shape BRE’s future strategies.

Impact and Conclusion: Strengthening BRE’s Market Position

The research provided BRE with multiple benefits, including essential market and customer data crucial for developing new service propositions and formulating a competitive and profitable pricing strategy. The comprehensive market research played a significant role in enhancing BRE’s understanding of its services and customer preferences. The detailed analysis and practical recommendations resulting from this study had a substantial impact on their service development and pricing strategies, ultimately enhancing BRE’s service offerings and strengthening their position in the market.

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