Client description
- Market leading structural warranty provider in the high-rise residential sector
Project Objectives
- To identify the key influencers and their buying behaviour
- To identify the key providers of warranties in the high-rise sector
- To assess whether there will be growth in the market and what changes their will be to a number of predetermined factors
How we met the objectives
- Conducted telephone interviews with 50 key decision makers from housebuilders and construction companies
Benefits for the client
- Gained a comprehensive insight into purchasing habits of key users of their products and used data to formulate marketing strategy
- Established market size and market share of key competitors including the strengths and weaknesses of the leading players
- Developed a strategy for growth using insight collected on changes to the market