Market research to assess buying behaviour and competitor analysis for a construction service provider

Client description

  • Market leading structural warranty provider in the high-rise residential sector

Project Objectives

  • To identify the key influencers and their buying behaviour
  • To identify the key providers of warranties in the high-rise sector
  • To assess whether there will be growth in the market and what changes their will be to a number of predetermined factors

How we met the objectives

  • Conducted telephone interviews with 50 key decision makers from housebuilders and construction companies

Benefits for the client

  • Gained a comprehensive insight into purchasing habits of key users of their products and used data to formulate marketing strategy
  • Established market size and market share of key competitors including the strengths and weaknesses of the leading players
  • Developed a strategy for growth using insight collected on changes to the market