Assessment of market to establish demand, positioning and pricing prior to product launch

Client description

  • Building product manufacturer

Project Objectives

  • To identify appetite for niche product in established market
  • To capture data on market price and positioning
  • To understand specific product requirements

How we met the objectives

  • Conducted telephone interviews with 50 senior decision makers from contractors

Benefits for the client

  • Detailed report on market share and identification of main competitors
  • Established who and what drives purchasing decisions which assisted in the creation of a marketing strategy
  • Implementation of knowledge gained from pricing analysis and product specification to support internal policies