Client description
- Building product manufacturer
Project Objectives
- To identify appetite for niche product in established market
- To capture data on market price and positioning
- To understand specific product requirements
How we met the objectives
- Conducted telephone interviews with 50 senior decision makers from contractors
Benefits for the client
- Detailed report on market share and identification of main competitors
- Established who and what drives purchasing decisions which assisted in the creation of a marketing strategy
- Implementation of knowledge gained from pricing analysis and product specification to support internal policies