Market forecast of development activity for a telecommunications infrastructure supplier

Client description

  • UK’s largest telecommunications infrastructure supplier.

Project Objectives

  • To gain a deeper understanding of the market for providing fibre network access to new residential sites in GB.
  • To assess housebuilders’ future development plans and how they ideally want to engage with fibre providers.

How we met the objectives

  • Identification and interview of senior directors at 15 of the company’s main competitors, 20 senior managers at national and regional housebuilders and 5 local government stakeholders.
  • Boosted analysis of the marketplace with an additional 50 interviews of housebuilders and developers at site level.
  • Identified data on future plot build volumes for the ‘second tier’ of housebuilders through analysis of project planning leads.
  • Provided detailed up-to-date analysis of the market from extensive desk research into the main fibre competitors and housebuilders.

Benefits for the client

  • Utilised the key findings from the research to develop marketing and operational strategy for growing their fibre offering.