- Cement producer based outside UK.
- To understand the market opportunity in a specific region in the UK and to identify cement consumption, market share by manufacturer, pricing and splits for regions within the UK.
- To understand the drivers of short and long-term demand.
How we met the objectives
- Desk research to source data on cement consumption and cement users.
- Telephone interviews with 41 cement companies.
Benefits for the client
- An understanding of the market opportunity and data to help build the sales strategy.