Analysis of the door set market for a UK building products manufacturer

Client description

  • Manufacturer of quality interior products targeted at the commercial market.

Project Objectives

  • To assess the potential of a new doorset product, before making a significant investment in manufacturing equipment.

How we met the objectives

  • Completed detailed desk research on competitors product ranges.
  • Discussed and analysed market trends with key subcontractors and senior industry executives.

Benefits for the client

  • Gained detailed insights into the market, including market size and share of the existing players, market structure and the strengths and weaknesses of the leading players.
  • Research highlighted potential issues that needed to be addressed to make the investment worthwhile.