- Manufacturer of quality interior products targeted at the commercial market.
- To assess the potential of a new doorset product, before making a significant investment in manufacturing equipment.
How we met the objectives
- Completed detailed desk research on competitors product ranges.
- Discussed and analysed market trends with key subcontractors and senior industry executives.
Benefits for the client
- Gained detailed insights into the market, including market size and share of the existing players, market structure and the strengths and weaknesses of the leading players.
- Research highlighted potential issues that needed to be addressed to make the investment worthwhile.