- Openreach (client permission granted for use of name in marketing material).
- To understand the size and drivers of growth in eight target markets.
- To determine how each market is performing in terms of output levels and forecast changes over the following 5 years.
How we met the objectives
- Developed a causal model to forecast construction output in each sector, which we then qualified with extensive desk research to provide a five year trend.
- Analysed over 5,000 project planning leads to assess the number of new units constructed and assessed the pipeline of new work.
Benefits for the client
- Provided data to show the scale of opportunity in new build developments for each target market.
- Provided vital insights into the key market trends, barriers to entry and attitudes towards telecommunications infrastructure providers and the services they offer.
- Provided a list of active developers to target for new business development opportunities.