Forecasting the sales of a new building product for the UK walling market

Client description

  • Leading manufacturer of heavyside building products.

Project objectives

  • To forecast the potential sales of an innovative walling solution in the UK market.
  • To forecast the return on investment in a new factory.

How we met the objectives

  • Carried out extensive research in the construction sector via 50 in-depth telephone interviews with key industry decision makers together with supporting desk research.
  • Developed sales and market share forecasts for a range of scenarios.

Benefits for the client

  • Sales and market share forecast allowed the company to assess the likely return on the investment for a new factory.
  • Research provided better understanding of the awareness levels and barriers to usage for the new product.