Assessment of the mechanical and electrical market for a worldwide manufacturer of electronics equipment

Client description

  • Global manufacturer of electronics equipment.

Project objectives

  • To fully understand the building services sector (key manufacturers, brands, products, suppliers and installers).
  • To identify the procurement process and key influencers.
  • To provide a solid foundation of knowledge to develop the marketing strategy.

How we met the objectives

  • Conducted telephone research with contractors, specifiers, engineers, end users, installers.
  • Identified key market issues and assess market size and trends through desk research.

Benefits for the client

  • Utilised results from the research to target the building services sector and in particular the following product areas: HVAC (heating, ventilation and air conditioning), security and access control and IT infrastructure.
  • Gained a comprehensive understanding of the key issues within the market as well as developing a forecast model to understand the growth of the market over the next 5 years.