A global manufacturer specialising in electronics equipment embarked on a comprehensive assessment of the mechanical and electrical market, particularly within the building services sector. This project aimed to deepen their understanding of this sector, focusing on key manufacturers, brands, products, suppliers, and installers. The ultimate goal was to gather essential insights to support the development of an effective marketing strategy.
Project Objectives: Understanding the Building Services Sector
The primary objectives of the project were to gain a full understanding of the building services sector and to identify the procurement processes and key influencers within this market. This detailed knowledge was crucial for the manufacturer to align their marketing strategies effectively with market dynamics and customer needs.
Research Methodology: Engaging Industry Stakeholders
To meet these objectives, an extensive telephone research campaign was conducted, involving interactions with contractors, specifiers, engineers, end-users, and installers. This direct engagement with various key influencers provided a diverse and comprehensive perspective on the market. In addition, key market issues were identified, and the market size and trends were assessed through thorough desk research. This dual approach ensured a balanced understanding, combining both qualitative insights and quantitative data.
Outcomes: Strategic Targeting and Market Forecasting
The insights gained from this research were instrumental in enabling the client to strategically target the building services sector. This focus was particularly directed towards specific product areas such as HVAC (heating, ventilation, and air conditioning), security and access control, and IT infrastructure. Furthermore, the research facilitated a comprehensive understanding of the key issues within the market. It also led to the development of a forecast model that projected the growth of the market over the next five years.
Conclusion: Informing Strategy with Market Insights
This investigation highlighted the importance of in-depth market research in formulating a robust marketing strategy. By gaining a thorough understanding of the building services sector, the global electronics equipment manufacturer was able to tailor its approach to meet the specific demands and trends of the market. The project not only provided a solid foundation of market knowledge but also equipped the client with valuable foresight into market developments, positioning them for strategic success in a competitive industry.
