Immerse Yourself in Insight, News and Ideas for Construction Marketers and Professionals

We are excited to announce the release of the latest edition of the "UK Commercial LVT Market Report." This comprehensive report provides an in-depth analysis of the commercial luxury vinyl tile (LVT) market in the UK, offering valuable insights into market trends, brand performance, and growth across various sectors. READ MORE

Discover the key differences between qualitative and quantitative market research in the construction industry. Learn how each approach can guide informed decisions for product launches, investments, and brand management. Explore our infographic for insights READ MORE

Competitive intelligence (CI) is crucial in the construction industry, where competition is fierce. By monitoring market trends, analysing competitors, and leveraging insights, construction companies can make informed decisions, enhance strategic planning, and improve bid success rates. CI fosters innovation, mitigates risks, and strengthens customer relationships, driving sustained success. READ MORE

Market entry research is crucial for building product manufacturers aiming to expand into new markets. It provides insights into local regulations, competitor analysis, customer preferences, risk mitigation, strategic partnerships, regulatory compliance, and tailored marketing strategies, ensuring sustainable growth and competitive advantage. READ MORE

Overcoming phone outreach challenges in the environmental technology and services sector is crucial as traditional methods face declining engagement. With 1 in 4 adults avoiding calls, adapting strategies is essential. Leveraging client contacts, utilising third-party sources, employing multiple contact methods, and optimising introductions can enhance effectiveness. Tailoring approaches based on projects and offering incentives for longer interviews can also help. These strategies ensure high-quality information gathering, balancing cost and efficiency for successful market insights. READ MORE

Letting customers dictate feedback delivery can skew results toward extreme opinions, overlooking moderate views. This risks creating a feedback loop that fails to represent the entire customer experience, leading to strategies that might not address the real needs or sentiments of the broader customer base. READ MORE

This blog emphasises the role of Voice of the Customer (VoC) research in the building products industry. It explores how VoC not only enhances customer satisfaction and loyalty but also drives product innovation and strategic decision-making. Through detailed insights, manufacturers can align their offerings with customer expectations and market trends, fostering sustainable growth and competitive advantage. READ MORE

We specialise in market research in the construction sector and, in particular, have carried out several studies involving research on roof tiles, roofing products and other related building materials. We also have operational experience in the distribution of roofing materials. READ MORE

We focus our research and market analysis services mainly on the construction and building products sector. We have significant experience working in the cement sector, having worked for the main industry body (The Concrete Centre) for over 5 years. We have also worked for other cement manufacturers on market analysis and research projects and so know the sector well. READ MORE

Our main services in the building materials sector include market research, market analysis, product forecasting and strategy planning. Most of our work is for manufacturers of construction materials, contractors, distributors and other companies involved in construction. In particular we have experience of working in the insulation products sector for a manufacturer of specialist products. We have also operational experience of distributing insulation materials. READ MORE

Our focus is on the building materials market while our main services include market research, analysis, forecasting, strategy development and customer benchmarking. We have completed a number of market research studies on the UK brick market and worked for several of the main manufacturers. Example projects are provided below. READ MORE

We focus on clients in the construction sector and know the market very well. Our key services include market research, market analysis, product forecasting and customer benchmarking. We have an excellent track record on working with manufacturers and distributors in carrying out research on construction materials. Examples of companies we have worked with in the last few years include: Aliaxis, Ardex, Bouygues, Gradus, Forterra, MITIE and Speedy Hire. READ MORE

Most of our clients are in or related to the construction sector and so we have a lot of relevant experience within this market. Our main services include market surveys, customer research, market analysis, product forecasting and customer service measurement. Our track record on working with manufacturers, contractors and service companies is excellent and feedback from customers pays testament to this. READ MORE

We have a wide experience of market research and analysis in the building products industry and have completed several research projects in the plasterboard sector. READ MORE

Focused market research can provide powerful information from customers and prospective customers and also provide valuable feedback on product performance and service levels. Respondent groups would typically include architects, contractors, sub contractors, industry commentators and distributors. READ MORE

To ensure you are making the correct strategic choices when breaking into a new market in the construction industry you need to have as much market data as possible, a Building Product Market Analysis. For example, what is the size of the market, who are the key competitors, are there any market trends and what is the route to market. READ MORE

A customer satisfaction survey should be the first stage in improving your service to customers in the construction sector. The results of the survey should then be used to identify an action programme to improve poor performing areas. READ MORE

One way to improve your margin for a building product or construction service and achieve a true competitive advantage is to innovate and develop a product or service that fulfils the customer’s needs in a new and more effective way. READ MORE

A marketing plan is an absolutely essential planning tool for any business in the construction sector, no matter what size or type. READ MORE

If you are looking for assistance with market research and are linked to the construction or building market then we’d be happy to help, we specialise in market research and analysis in these sectors. We are based in Hartley Wintney, a village south of Reading near the M3 and have been in business since 1988 READ MORE