Customer Analysis in the Construction and Building Products Sector

Customer Analysis in the Construction and Building Products Sector

The document examines customer behaviour and preferences within the construction and building products sector. Key topics include:

  • Customer segmentation and profiling.
  • Analysis of customer needs and pain points.
  • Trends in customer purchasing behaviour.
  • Strategies for improving customer engagement and satisfaction.
  • Recommendations for tailored marketing and sales approaches.

By understanding customer behaviour and preferences, construction organisations can improve their marketing strategies and product offerings, leading to higher customer satisfaction and loyalty. It addresses challenges such as customer retention and market segmentation within the construction industry.

Discover Services

Our research services are designed to support a wide range of strategic objectives. These often include exploring potential opportunities in new markets, evaluating your current or prospective product/service offerings, enhancing customer experiences, to redefining your brand's positioning.

Discover Downloads

These free resources are designed to guide you through the intricacies of market research in the construction, building products and environmental & energy sectors. They offer insight into strategies and techniques proven to yield results.

Leading Edge, leading the way in Construction Market Research

35+ Years Experience
37,000+ Research Interviews Completed
389+ Construction & Environmental Clients
Leading Edge, established in 1988, has over 35 years of experience in construction market research. We have collaborated with hundreds of clients on bespoke market studies and conducted over 37,000 research interviews, providing deep insights into the construction, building products, and environmental sectors.

We offer comprehensive market coverage in the UK, across Europe and globally, bringing you a world of market insights right to your doorstep.
Our team comprises of experts in construction market research, strategic consulting and commercial construction - delivering reliable and actionable intelligence. Working extensively across the construction industry supply chain, out clients often include contractors, building product manufacturers, trade associations, and related service organisations.

In the environmental and energy markets, our expertise spans various sub-sectors, serving multinational corporations in water and waste management, support service intermediaries, SMEs and public sector clients at national, regional and local levels.

Customer Analysis in the Construction and Building Products Sector

The document examines customer behaviour and preferences within the construction and building products sector. Key topics include:

  • Customer segmentation and profiling.
  • Analysis of customer needs and pain points.
  • Trends in customer purchasing behaviour.
  • Strategies for improving customer engagement and satisfaction.
  • Recommendations for tailored marketing and sales approaches.

By understanding customer behaviour and preferences, construction organisations can improve their marketing strategies and product offerings, leading to higher customer satisfaction and loyalty. It addresses challenges such as customer retention and market segmentation within the construction industry.

361

After download pdf text

This paper provides insights into conducting effective customer analysis in the construction and building products sector, emphasising the importance of segmenting customers based on behaviour and needs. It highlights the optimal identification of key segments for targeted service and pricing strategies, crucial for operating in competitive markets and countering price pressures.

Download Form (Single Downloads)

By clicking download, you agree to be added to the Leading Edge customer database and agree that Leading Edge may contact you by email. You can opt-out at any time by contacting us.

By clicking download, you agree to be added to the Leading Edge customer database and agree that Leading Edge may contact you by email. You can opt-out at any time by contacting us.
Download Form

By clicking download, you agree to be added to the Leading Edge customer database and agree that Leading Edge may contact you by email. You can opt-out at any time by contacting us.