Developing a Construction Marketing Strategy and Plan

Developing a Construction Marketing Strategy and Plan

This document provides a comprehensive guide for developing a marketing strategy and plan in the construction industry. Key sections include:

  • Analysis of market opportunities and threats within the construction sector.
  • Setting marketing objectives and goals.
  • Developing a marketing mix (product, price, place, promotion).
  • Implementing marketing tactics and campaigns.
  • Monitoring and evaluating marketing performance.

The document offers a structured approach to creating an effective marketing strategy, helping organisations maximise their marketing efforts and achieve business goals. It addresses challenges like aligning marketing strategies with business objectives and measuring marketing ROI.

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Our research services are designed to support a wide range of strategic objectives. These often include exploring potential opportunities in new markets, evaluating your current or prospective product/service offerings, enhancing customer experiences, to redefining your brand's positioning.

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These free resources are designed to guide you through the intricacies of market research in the construction, building products and environmental & energy sectors. They offer insight into strategies and techniques proven to yield results.

Leading Edge, leading the way in Construction Market Research

35+ Years Experience
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Leading Edge, established in 1988, has over 35 years of experience in construction market research. We have collaborated with hundreds of clients on bespoke market studies and conducted over 37,000 research interviews, providing deep insights into the construction, building products, and environmental sectors.

We offer comprehensive market coverage in the UK, across Europe and globally, bringing you a world of market insights right to your doorstep.
Our team comprises of experts in construction market research, strategic consulting and commercial construction - delivering reliable and actionable intelligence. Working extensively across the construction industry supply chain, out clients often include contractors, building product manufacturers, trade associations, and related service organisations.

In the environmental and energy markets, our expertise spans various sub-sectors, serving multinational corporations in water and waste management, support service intermediaries, SMEs and public sector clients at national, regional and local levels.

Developing a Construction Marketing Strategy and Plan

This document provides a comprehensive guide for developing a marketing strategy and plan in the construction industry. Key sections include:

  • Analysis of market opportunities and threats within the construction sector.
  • Setting marketing objectives and goals.
  • Developing a marketing mix (product, price, place, promotion).
  • Implementing marketing tactics and campaigns.
  • Monitoring and evaluating marketing performance.

The document offers a structured approach to creating an effective marketing strategy, helping organisations maximise their marketing efforts and achieve business goals. It addresses challenges like aligning marketing strategies with business objectives and measuring marketing ROI.

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After download pdf text

This paper outlines the key stages to developing and collecting comprehensive data for a successful construction marketing strategy and plan. It underscores the plan’s critical role as a reference, control mechanism, action driver and sales facilitator. It guides you through steps to ensure that marketing efforts are cost effective, aligned with long-term strategies and effective in meeting sales targets.

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By clicking download, you agree to be added to the Leading Edge customer database and agree that Leading Edge may contact you by email. You can opt-out at any time by contacting us.
Download Form

By clicking download, you agree to be added to the Leading Edge customer database and agree that Leading Edge may contact you by email. You can opt-out at any time by contacting us.