This paper outlines the key stages to developing and collecting comprehensive data for a successful construction marketing strategy and plan. It underscores the plan’s critical role as a reference, control mechanism, action driver and sales facilitator. It guides you through steps to ensure that marketing efforts are cost effective, aligned with long-term strategies and effective in meeting sales targets.
Developing a Construction Marketing Strategy and Plan
This document provides a comprehensive guide for developing a marketing strategy and plan in the construction industry. Key sections include:
- Analysis of market opportunities and threats within the construction sector.
- Setting marketing objectives and goals.
- Developing a marketing mix (product, price, place, promotion).
- Implementing marketing tactics and campaigns.
- Monitoring and evaluating marketing performance.
The document offers a structured approach to creating an effective marketing strategy, helping organisations maximise their marketing efforts and achieve business goals. It addresses challenges like aligning marketing strategies with business objectives and measuring marketing ROI.
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