Case Study

Market Data and Forecast Analysis for Trade Association

Share via:

The client, a Trade Association, representing the building controls sector, sought to enhance the way it collects and presents market data to its members, the contacted us to assist them. They recognised the need for a more advanced approach to managing and presenting data, the association laid out clear project goals to transform its reporting processes.

Objectives and Strategy

The primary goal of the project was to gather data from members in a more efficient manner and use this information to compile a detailed quarterly market report. A significant aspect of this initiative was to upgrade the data presentation to make it more engaging and informative than the existing format. To achieve these objectives, the project team embarked on a strategic plan that involved a thorough engagement with members to understand their needs and preferences. This engagement was crucial for tailoring the data collection and presentation methods to meet the specific requirements of the association’s members.

Implementation and Innovation

To streamline the data collection process, the project introduced a new online method that replaced the cumbersome processes previously in place. This digital transformation allowed for more efficient and accurate data gathering, ensuring that the information was both current and relevant. Additionally, the team developed a new design and presentation format for the report, focusing on enhancing its visual appeal and making the data more accessible to members. This innovative approach to data presentation was aimed at providing members with clearer insights and a better understanding of market trends.

Outcomes and Benefits

The revamped reporting process brought about several key benefits for the Trade Association and its members. Firstly, the enhanced analysis and inclusion of forecasts offered valuable insights into the market, enabling members to make more informed decisions. The report’s narrative sections were also improved, offering a more compelling and readable account of the market data. Furthermore, by incorporating contextual data from related industries, the report provided a broader perspective on market dynamics. Importantly, the new processes ensured the consistency and reliability of the data, a factor of paramount importance to the contributing companies. With these innovations, the Trade Association greatly enhanced the usefulness and attractiveness of its quarterly market reports, thus better meeting the needs of its members.

Discover Services

Our research services are designed to support a wide range of strategic objectives, from exploring potential opportunities in new markets, evaluating your current or prospective product/service offerings, enhancing customer experiences, to redefining your brand's positioning.

Discover Downloads

These free resources are meticulously designed to guide you through the intricacies of market research in the construction, building products and environmental & energy sectors, offering strategies and techniques proven to yield results.
By clicking download, you agree to be added to the Leading Edge customer database and agree that Leading Edge may contact you by email. You can opt-out at any time by contacting us.
Download Form

By clicking download, you agree to be added to the Leading Edge customer database and agree that Leading Edge may contact you by email. You can opt-out at any time by contacting us.