Market assessment of opportunity for low energy products in housing

Client description

  • Manufacturer of low energy building products

Project Objectives

  • To increase market share of the housing market in the UK.
  • To identify the market structure, key decision makers and players.
  • To identify the best target sectors: housing associations and architects and develop a prospect list.
  • To identify key priorities/challenges for companies targeting the ultra low energy.

How we met the objectives

  • Completed telephone interviews with key stakeholders within the market.
  • Evaluated data collected through desk research to establish market size and potential growth.

Benefits for the client

  • Developed strategy on how best to approach the market by utilising Leading Edges specific recommendations on the scale of the opportunity.