Client description
- Major London based chartered surveyors
Project Objectives
- To provide a detailed assessment of multiple global markets to assess opportunities for market expansion outside the UK.
How we met the objectives
- Identified and ranked 10 markets with potential using a series of key criteria to measure the market.
- Completed telephone qualitative research to verify data collected on the 10 markets previously identified.
- Completed in-depth telephone interviews with key respondents involved in the industry in USA, Canada, Singapore, Germany and France.
Benefits for the client
- Gained a detailed picture of the structure of global chartered surveyor markets including; key competitors, market trends, how suppliers were selected and who was responsible for different parts of a property purchase/rental.
- Developed global expansion strategy in conjunction with the market assessments provided.