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Case Study

GB Flooring Adhesives Market Research and Analysis

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Overview

Leading Edge delivers a multi-client research programme analysing the GB contract market for flooring adhesives, providing manufacturers with independent insight into market size, brand share, and contractor behaviour.

The study forms part of an established research programme, with editions published in 2007, 2012, 2018, 2022 and 2025.


The Challenge

The adhesives market is influenced by changing installation methods, product innovation, and contractor preferences.

Manufacturers require:

  • Reliable estimates of market size and brand share
  • Understanding of contractor usage and loyalty
  • Insight into purchasing behaviour and routes to market
  • Visibility of trends such as system-based approaches

Our Approach

We conducted a structured programme of construction market research:

  • 100 telephone interviews with flooring contractors
  • Desk research using forecasts, trade data, and industry sources
  • Analysis of brand shares, usage patterns, and product types
  • Exploration of specification behaviour and system use

What the Research Revealed

  • A competitive market with clear leading brands and a strong long tail
  • Contractor decision-making driven by a balance of performance and familiarity
  • Growth in alternative adhesive approaches and installation methods
  • Continued importance of distribution channels alongside direct supply

The Outcome

The report provides:

  • Clear market share and competitive positioning insight
  • Understanding of contractor behaviour and decision drivers
  • Evidence of emerging product and system trends
  • Support for route-to-market and commercial strategy decisions

We produce a range of multi-client and bespoke studies across the construction and building products sectors.

You can find out more about our latest reports and research here.

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