Overview
The Palmer Report is a long-established multi-client research programme providing a comprehensive view of the GB contract floorcovering market.
Running since 1979, the study is widely used by manufacturers and distributors, with recent editions published in 2017, 2020 and 2023, and the next edition scheduled for 2026.
The Challenge
The contract floorcovering market is broad and fragmented, covering multiple product categories and sectors.
Manufacturers require:
- A consistent view of total market size and structure
- Insight into sector demand and changing usage patterns
- Independent benchmarking of brand performance
- Long-term trend data to support planning and investment
Our Approach
We deliver a comprehensive programme of market research in the construction sector, combining multiple data sources:
- 400 structured telephone interviews with contractors, specifiers, and distributors
- Manufacturer sales data and extensive desk research
- Analysis delivered across three report volumes:
- Market size and sector trends
- Brand recognition and performance
- Verbatim market feedback
What the Research Revealed
- A clear picture of market size and sector demand across key floorcovering types
- Differences in product performance across sectors such as offices, education, and healthcare
- Strong variation in brand awareness, perception, and loyalty
- Ongoing shifts in product usage and specification trends
The Outcome
The report provides industry stakeholders with:
- Long-term tracking of market trends and performance
- Robust benchmarking of brands across key attributes
- Identification of growth areas and product substitution trends
- Strategic evidence to support sales, investment, and business planning
We produce a range of multi-client and bespoke studies across the construction and building products sectors.
You can find out more about our latest reports and research here.
