This template is a valuable tool for professionals in the construction industry planning a market research study. It outlines essential subjects to include in the research brief, whether working with external agencies or internal teams. While tailored for construction, its adaptable framework is also applicable across various industries.
Market Research Brief Template for Companies in the Construction Industry
This document offers a template for market research tailored to construction companies. Key points include:
- Research goals and objectives.
- Data collection methods (surveys, interviews, etc.).
- Key metrics and benchmarks.
- Analysis and interpretation of results.
- Deliverables and communication of insights.
This template provides a structured approach to market research, helping construction companies gather and analyse data effectively. It addresses challenges such as ensuring research validity and translating findings into actionable insights.
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