Market Research Brief for the Construction Industry

This template is a valuable tool for professionals in the construction industry planning a market research study. It outlines essential subjects to include in the research brief, whether working with external agencies or internal teams. While tailored for construction, its adaptable framework is also applicable across various industries.

Market Research Brief Template for Companies in the Construction Industry

This document offers a template for market research tailored to construction companies. Key points include:

  • Research goals and objectives.
  • Data collection methods (surveys, interviews, etc.).
  • Key metrics and benchmarks.
  • Analysis and interpretation of results.
  • Deliverables and communication of insights.

This template provides a structured approach to market research, helping construction companies gather and analyse data effectively. It addresses challenges such as ensuring research validity and translating findings into actionable insights.

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Our research services are designed to support a wide range of strategic objectives. These often include exploring potential opportunities in new markets, evaluating your current or prospective product/service offerings, enhancing customer experiences, to redefining your brand's positioning.

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Leading Edge, leading the way in Construction Market Research

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389+ Construction & Environmental Clients

Leading Edge, established in 1988, has over 35 years of experience in construction market research. We have collaborated with hundreds of clients on bespoke market studies and conducted over 37,000 research interviews, providing deep insights into the construction, building products, and environmental sectors.

We offer comprehensive market coverage in the UK, across Europe and globally, bringing you a world of market insights right to your doorstep.

Our team comprises of experts in construction market research, strategic consulting and commercial construction - delivering reliable and actionable intelligence. Working extensively across the construction industry supply chain, our clients often include contractors, building product manufacturers, trade associations, and related service organisations.

In the environmental and energy markets, our expertise spans various sub-sectors, serving multinational corporations in water and waste management, support service intermediaries, SMEs and public sector clients at national, regional and local levels.

This template is a valuable tool for professionals in the construction industry planning a market research study. It outlines essential subjects to include in the research brief, whether working with external agencies or internal teams. While tailored for construction, its adaptable framework is also applicable across various industries.

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By clicking download, you agree to be added to the Leading Edge customer database and agree that Leading Edge may contact you by email. You can opt-out at any time by contacting us.
Download Form

By clicking download, you agree to be added to the Leading Edge customer database and agree that Leading Edge may contact you by email. You can opt-out at any time by contacting us.