Using Construction Research to Assess New Markets

Name: Using Construction Research to Assess New Markets
Brand: Leading Edge
Availability: InStock

This paper highlights the importance of detailed construction research in assessing new markets within the construction and building products sectors. It discusses how to gather essential market and competitor data, evaluate market size, analyse major competitors, and identify key market trends, reduce the risks and identify routes to market. The document emphasises the significance of balancing experience with data-driven insights to minimise risks in product launches or market entry.

Using Construction Research to Assess New Markets

The document discusses the role of research in evaluating new market opportunities in the construction industry. Key sections include:

Market analysis techniques.
Identifying and evaluating potential markets.
Risk assessment and management.
Strategic planning based on research insights.
Recommendations for market entry.

Organisations can make informed decisions about market expansion, reducing the risks associated with entering new construction markets. It addresses challenges such as market entry barriers and identifying viable market opportunities.

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Leading Edge, established in 1988, has over 35 years of experience in construction market research. We have collaborated with hundreds of clients on bespoke market studies and conducted over 37,000 research interviews, providing deep insights into the construction, building products, and environmental sectors.

We offer comprehensive market coverage in the UK, across Europe and globally, bringing you a world of market insights right to your doorstep.

Our team comprises of experts in construction market research, strategic consulting and commercial construction - delivering reliable and actionable intelligence. Working extensively across the construction industry supply chain, our clients often include contractors, building product manufacturers, trade associations, and related service organisations.

In the environmental and energy markets, our expertise spans various sub-sectors, serving multinational corporations in water and waste management, support service intermediaries, SMEs and public sector clients at national, regional and local levels.