This paper provides an overview into the intricacies of sales forecasting in the construction market, exploring various techniques ranging from quantitative time series and causal models to qualitative opinion-based methods. It offers guidance on utilising different data sources and approaches for creating both top-down and bottom-up forecasts in the construction and building materials market.
Sales and Marketing Forecasting in the Construction Sector
This document focuses on methods for forecasting sales and marketing trends in the construction sector. Key points include:
- Overview of forecasting techniques.
- Data sources for accurate forecasting.
- Building predictive models.
- Analysis of historical sales data.
- Strategies for adjusting forecasts based on market conditions.
Accurate forecasting helps organisations plan better and allocate resources efficiently, leading to improved financial performance. It addresses challenges like market volatility and aligning sales targets with market realities.
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