In today’s fast moving construction market, companies really need to regularly review what their customers are up to. This means knowing the answer to questions such as – why
customers buy from you? How do they want to buy your product or service? How do they use it? Are your competitors offering something better?
Focused construction surveys can provide powerful information from your customers and prospective customers. But what happens if your marketing budget is limited? It often then becomes a trade off between the cost of the research versus the reliability of the data you collect.
This paper provides a review of the individual elements of a construction survey programme and how it is possible to carry out research with a lower budget.