If you have developed a new product you wish to launch into the UK construction market or are looking to import a product that already exists elsewhere, then an assessment of the market will help improve the likelihood of success of a new product launch. Although there is value in basing some decisions partly on experience or gut feeling, a well planned construction market assessment exercise can deliver the insights to reduce the risks associated with launching new construction products or spending time and budget on product development. To ensure you are making the correct strategic choices and to help identify the product sales potential, you ideally need to have as much market and competitor data as possible to help in your decision making.
This paper provides advice on the market and customer data you need to consider when launching a new product into the UK construction market.