Leading Edge was selected by a UK Government Department focused on environmental and energy sectors to enhance the export capabilities of UK businesses. The primary goal was to develop comprehensive guides to assist companies in understanding and seizing opportunities in the environmental sector of Eastern Europe, with a specific focus on the Czech Republic, Hungary, and Poland. All were identified as key targets due to their significant environmental investment commitments and market size.
Research Strategy and Execution
To produce the required country-specific reports, Leading Edge employed a dual approach combining desk and field research. The desk research phase involved an extensive review of existing market intelligence and reports available online. This was crucial for understanding the underlying market dynamics and competitive landscape in each of the three countries. For the field research component, Leading Edge partnered with a European field research agency that offered experience in the Czech Republic, Hungary, and Poland.
Collaborative Efforts and Data Collection
Collaboration with a European agency proved invaluable. It facilitated direct interactions with Government entities and industry bodies within each target market. These interactions provided rich, qualitative insights that were critical for the depth and authenticity of each country report.
Deliverables and Client Benefits
Leading Edge leveraged its expertise in international market research and its knowledge of the environmental and energy sectors to deliver detailed and actionable guides with each report equipping UK companies with specific knowledge to allow companies to better navigate these three East European markets.
Conclusion and Impact
The project’s success highlights Leading Edge’s capability to conduct thorough international market research and deliver valuable insights in niche sectors. The initiative not only played its part in fostering export growth but also strengthened the global competitiveness of UK businesses in the environmental and energy fields.
