Case Study

Construction Market Survey and Competitor Analysis for New Building Product

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Leading Edge conducted a comprehensive market survey and competitor analysis for an Irish building product manufacturer aiming to introduce a new product into the competitive UK ducting market.

Project Objectives: Market Assessment and Prototype Evaluation

The primary goal was to understand the dynamics of the UK ducting market, including demand, competition, and growth opportunities. Additionally, the project sought to gather feedback on a prototype product to refine it before commencing production.

Research Methodology: Gathering Diverse Market Insights

To acquire a well-rounded market perspective, we conducted 80 telephone interviews with key people such as installers, specifiers, and distributors. This was complemented by targeted face-to-face interviews using a product sample to gain direct insights into its practicality, usability, and end-user preferences. Extensive desk research supplemented these efforts, focusing on market size, growth potential, and competitive analysis.

Client Benefits: Strategic Market Entry and Product Optimization

The research provided the client with detailed insights on market size, pricing structures, growth prospects, competitors, market share, and distribution channels. This rich dataset was instrumental in shaping their understanding of the competitive landscape and in developing a robust business and marketing strategy. The hands-on feedback from potential users enabled the client to fine-tune the product’s features, enhancing its market readiness, and informed effective marketing strategies for a targeted launch and greatly enhancing their potential for a successful entry and long-term success in the UK ducting market.

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