What is Market Research in the Construction Industry?
Market research in the construction industry involves systematically gathering and analysing data about market conditions, customer preferences, competitor activities and industry trends. By providing valuable insights, it enables businesses to make informed decisions, identify opportunities, and develop effective strategies.
At Leading Edge, we specialise in construction market research to help manufacturers, suppliers and industry professionals understand market dynamics and refine their strategies. Here, we explore the key aspects of construction market research and its benefits.
Key Components of Construction Market Research
1. Market Analysis
Understanding market size, growth rates and demand drivers helps businesses identify emerging opportunities and assess potential risks. A thorough market analysis examines:
- The current and projected construction output across residential, commercial, and infrastructure sectors
- How economic factors, such as interest rates and government policy, influence the market
- The impact of new regulations and sustainability targets on product demand
2. Customer Insights
Identifying key decision-makers and understanding their priorities, pain points, and buying behaviours is essential. Common customer groups include:
- Housebuilders and developers, who require cost-effective and regulation-compliant materials
- Architects and specifiers, who influence product selection based on performance and sustainability credentials
- Contractors and subcontractors, who focus on ease of installation, durability and supply chain reliability
- Public sector and infrastructure clients, who prioritise longevity, compliance, and whole-life value
3. Competitor Assessment
Analysing competitor strategies, pricing models and brand positioning helps businesses identify gaps in the market and refine their own approach. Market research can highlight:
- Competitive strengths and weaknesses in product offerings
- Brand perception among key customer groups
- Distribution and supply chain trends shaping market access
4. Industry Trends and Innovation
Keeping up with emerging trends allows businesses to stay ahead of market shifts and anticipate customer needs. Key areas of focus include:
- Sustainability and net-zero initiatives, which are reshaping material selection and construction methods
- Modern methods of construction (MMC), driving efficiency and reducing project timelines
- Digital transformation, including BIM adoption and AI-driven project management tools
Methods Used in Construction Market Research
A combination of qualitative and quantitative research techniques ensures a well-rounded understanding of the market.
- Qualitative Research: Interviews, focus groups and expert panels provide in-depth insights into industry sentiment and decision-making processes.
- Quantitative Research: Surveys, statistical modelling and data analysis offer measurable trends and benchmarking information.
- Desk Research: Reviewing existing reports, government data and competitor activity helps build a comprehensive market picture.
Benefits of Market Research in Construction
✔ Informed Decision-Making – Reduces risks by providing a factual basis for investment and strategic planning.
✔ Competitive Advantage – Identifies gaps in the market and areas for differentiation.
✔ Customer Alignment – Ensures that products and services are tailored to specific client needs.
✔ Trend Adaptation – Helps businesses anticipate market changes and respond proactively.
Need Market Insights for Your Construction Business?
At Leading Edge, we specialise in delivering construction market research and strategic insights tailored to your business.
With over 35 years’ experience in the construction and building products sectors, we work closely with manufacturers, suppliers, and service providers to help them make informed decisions, understand customer needs, and strengthen their market position.
Our research covers: ✔ Customer Insight and NPS Surveys – Understand client satisfaction, specification drivers, and buying behaviour.
✔ Market Analysis and Forecasting – Assess sector growth, future demand, and emerging opportunities.
✔ Competitor Benchmarking – Evaluate pricing models, brand perception, and product positioning.
✔ Decision-Maker Research – Engage with architects, contractors, and developers to understand what influences product choice.
➡️ Learn more about our Construction Market Research Services
➡️ Discover how we measure Customer Satisfaction and NPS
➡️ See our Case Studies for examples of how we’ve helped clients across the construction industry.
Get in touch today to discuss how our insights can support your business growth.
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