Over the years we have amassed a library of newsletter articles, 'white papers' and briefing notes covering a variety of generic marketing and industry-specific topics. As we believe in sharing knowledge we've compiled a library of our most popular publications for you to download in pdf format and, as all of our White Papers and Case Studies are CPD certified, we've attached a self-assessment form for your benefit.

N.B. To view the downloads you will need to have Adobe Acrobat Reader© installed. For a free download click on the Acrobat icon below:

To find out a little more information on the topics covered before you download, just follow the links below to our relevant web pages.

Topic Area	Doc Type	Document Title
Understanding Customers' Needs	White Paper:	Are your customers happy with your performance?
	Briefing Note:	How can you make sure your customers are happy with your performance?
	Case Study:	Meeting your customers needs
	Report:	Presentation on how our customer service audit works
Marketing Strategy	White Paper:	How to develop the right strategic direction for your company
	Briefing Note:	How to develop the right strategic direction for your company
	Case Study:	Using the DS Matrix for strategy
Construction Procurement	White Paper:	Changing procurement channels - opportunity or threat?
	White Paper:	New procurement channel contract patterns - a process overview
	White Paper:	Changing roles & influence in procurement channels under PFI
	Briefing Note:	Supply chain management under PFI - plotting the path to success
	Case Study:	Procurement channels
Newsletters	Latest Copy:	Do your staff under-estimate what’s really important to your customers? (Vol 16 - 2004/5)
	Back Copy:	Family values & the brand (Vol 15 - 2003/4)
	Back Copy:	What's hot? (Vol 14 - 2002)
	Back Copy:	What issues are worrying us? (Vol 13 - 2001/2)
	Back Copy:	Welcome to customer metrics! (Vol 12 - 2000)
	Back Copy:	It's good to talk (Vol 11 - 2000)

If you'd like to receive any of our current publications on the topics listed below or new CPD material when published, please complete our online CPD registration form. We hope you enjoy reading our documents and find them useful.

• Benchmarking & Improving Customer Service
• Marketing Strategy
• CRM
• Branding
• Market Sizing & Forecasting
• Distribution Channels
• Database Design & Implementation
• Strategy & Marketing Workshops
• Differentiation
• Pricing
• Understanding Customer Needs
• Competitor Analysis
• Market Planning
• Market Research
• Construction Procurement
• Segmentation

If you have any suggestions for future additions, please email us with your request from our contacts page.

back to top | tools | home | free downloads | construction forecast