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Leading Edge Management Consultancy Limited

Strategic marketing - The process of pleasing your customers

Discovering what your customers want and making sure you meet their needs takes a lot of work. But it is far easier if you can follow some steps. The flow diagram below shows the steps we like to follow to make sure we haven't forgotten anything. Take a look for yourself. If you would like to find out more about any subject, just click the appropriate coloured box.

Customer Segmentation Customer Focus Benchmarking Distribution Channels Market Research Market Analysis Competitor Analysis Profit Margins Directional Strategy Matrix Branding Workshops Strategy & Marketing Workshops Market Reengineering Marketing Planning Marketing Strategy Customer Service Improvement CRM Website Evaluation Marketing Dashboard

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