Construction

We supply the construction industry with expert market research and analytical services

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Leading Edge’s market research expertise adeptly identified our market position and share, providing insight into our competitors’ strengths and weaknesses. Their thorough analysis of supplier selection criteria, market pain points, and opportunities has guided our strategy. Impressively, they’ve pinpointed gaps in the local market, offering actionable recommendations to enhance our product offering. Their contribution has been pivotal in refining our market approach, and as such we engaged them to carry out a further research programme for an additional area within our business. We highly recommend Leading Edge for comprehensive market analysis.

Sales and Marketing Director, Norman Piette Limited
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Leading Edge undertook a customer research programme for us which included analysis of purchasing habits and Net Promoter Score collection, aiming to understand our customers more deeply. The project was managed with a high degree of professionalism, from the initial design of the survey through to the analysis and presentation of results. Leading Edge’s team provided a detailed interpretation of the data, highlighting key areas for strategic improvement. The insights gained from their analysis have been critical to our efforts in improving customer loyalty and satisfaction. We found the engagement with Leading Edge to be valuable, appreciating their objective and thorough approach to the survey and analysis.

Senior Marketing Manager, Williams
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Our company engaged Leading Edge for a market analysis project with the goal of better understanding our competitive landscape and identifying potential areas for growth. The service provided was characterised by a methodical approach to data collection and analysis. Leading Edge’s team furnished us with a report that offered a comprehensive overview of our market, highlighting key trends and potential areas of interest. We would happily work with the team at Leading Edge in the future.

Workforce Planning Consultant, Utilities Construction Service Organisation
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Having not done any previous research in the construction industry I took great confidence from Leading Edge’s clear expertise in this area. Their support throughout the whole project has been excellent. I will certainly use them again when the brief requires this high level of industry expertise.

Market Intelligence Manager, Samsung
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We’ve managed our own customer satisfaction surveys for many years with results remaining fairly static to falling. Leading Edge took all the hassle away from the process, provided a professional one on one service which resulted in improved client engagement and culminated in a comprehensive and meaningful report with benchmarking score, enabling us focus on key improvement opportunities.

Group Quality Manager, Robertson FM
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I was impressed with the analysis and how Leading Edge presented the results of this benchmarking project. I will be communicating the findings across my team to help drive service improvements.

Commercial Manager, Devon NHS
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The Leading Edge team were highly knowledgeable about forecasting in the construction sector with the necessary expertise and insight to add real value to our business. They delivered the market analysis report on time and to the required specification and provided an excellent service all round.

Market Insight Manager, Openreach
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Leading Edge developed two forecasting models for us, the first to forecast total UK construction output by sector and the other to forecast our own sales by product group. We were extremely pleased with the work, the models give us more confidence and we use them in our business planning. We would definitely recommend using Leading Edge, they have added significant value to our forecasting process.

Marketing Director, Speedy Hire
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The Leading Edge team was very efficient and professional in their approach and kept to an extremely restricted delivery date. The results of the research have proved to be very helpful and insightful in moving our projects forward.

Marketing Director, BRE
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The results of Leading Edge’s research will be fed directly into our marketing strategy, while the detailed analysis highlighted opportunities for growth. The project met all our objectives and as a result we have commissioned them to carry out further research projects for us.

Marketing Manager, MITIE Property Services
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Leading Edge was commissioned to produce a market analysis on a very complex and niche sector. The final output was extremely detailed and insightful, and their level of support, professionalism and commitment to the project was first-rate throughout the programme. We were very pleased with the end quality, and will undoubtedly call on their services again.

Commercial Analyst, Enterprise Ireland
The construction industry is huge and very complex. However, at Leading Edge, our history with the industry runs deep too. Our experience and knowledge is built on conducting hundreds of research and analysis projects from every area of the construction sector.

By constantly building on our knowledge and growing with the ever evolving construction sector we know we will always give our clients that all important added value. We’ll elevate your data with industry specific ideas and observations. Of course, we don’t just rely on client instructions; we carry out our own industry research and analysis too, so we’re always up to date with key industry trends when it comes to context.

Our Experience in Construction Market Research, Strategic Planning and Industry Analysis

Decades of experience of research in the construction industry may sound impressive, but there’s so much more to Leading Edge. We’ve explored projects that look at the who, what, where and why of everything from products to services and pieced it together to understand our industry like no other. The team here brings together experienced researchers with hugely varied specialisms and director level operational experience. So with these skills, strategy, and speed, we hit the ground running with each new project.

Our expertise isn't confined to borders. We offer comprehensive market coverage in the UK, across Europe, and globally, bringing you a world of market insights right to your doorstep.

Selecting the best research techniques and target audience

Maybe you have a very specific research brief, like product market segmentation or customer service feedback. Or you might be seeking something broader to identify new markets and find your brand focus. From trends and regional market forecasting to international market mapping, we’ll advise on the best ways to access illuminating information. Our clients can expect depth of understanding and targeted insights alike.

Many of clients need data and insight which requires us to go to secondary research sources to provide answers. Desk research can assist with answering wide-ranging questions concerning markets and competition. This research draws from diverse sources such as industry analyses, trade associations and their publications, governmental data, corporate annual reports, financial databases, social media, press announcements and corporate websites. The volume of accessible public data on market movements, sectors, and specific companies differs based on the subject, industry and the organisation themselves.

We often use multiple research techniques within one project, combining desk research and telephone interviews or capturing data through online surveys and then a deeper dive for specific insights with in depth executive interviews. What drives this decision is often the type of audience we are targeting as we understand the key to successful research in the construction sector is accessing the right target audience, including decision-makers, influencers and users. Here are just some of the audiences we have researched:

  • Main Contractors
  • Subcontractors
  • Specialist Installers
  • Architects
  • Engineers
  • Designers
  • Developers
  • Building Owners
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By clicking download, you agree to be added to the Leading Edge customer database and agree that Leading Edge may contact you by email. You can opt-out at any time by contacting us.