Identifying the potential to expand for a growing contractor
A growing national contractor in the UK needed to establish whether a specific regional market in the UK would support a new office as part of the strategic review up. They wanted to understand who the key competitors, clients and architects were in the region and asked Leading Edge to use their data analysis and construction industry expertise to provide this information.
We analysed government construction output data by sector for the company’s core markets to review past trends. We also produced a be-spoke regional construction forecast for the region, split by sector, up to 2012.
We then analysed the latest set of project planning data to establish which sectors are currently in growth or decline and to identify the main players operating in each market. By using the company’s current turnover figures we were able to estimate their current market share by sector and provide outline turnover figures up to 2012.
We also identified the ‘hot spots’ of current and future construction activity in the region, which provided an insight into the best possible location for an office. The headline recommendations were supported by over 100 slides of data analysis and enabled a decision to be made based on a solid foundation of market data.