http://lead-edge.co.uk TEL: +44 (0) 1462 440345 FAX: +44 (0) 1462 420345
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1. All our departments are working together for the same objectives.
Management development programmes
2. We know exactly who our customers are.
Customer focus
3. We know who all our competitors are.
Competitor analysis
4. We constantly monitor what all our competitors are doing.
5. We are always looking for new ideas on how to develop our products/services and make new ones.
Marketing strategy &Market planning
6. The distribution channels for our products/services are short enough to support good margins.
Distribution channelsMarketing strategy &Market segmentation
7. My colleagues and I feel enthusiastic about our company and where it is going.
Management development programmes &Process engineering
8. We keep the customers we really want.
9. We take risks but have a contingency plan in case they go wrong.
Market planning
10. Our targets for next year are based on up-to-date information on what is likely to happen to the market.
Market analysis & forecasting
11. All last years customers are still my customers.
Customer focus &Process engineering
12. All our deliveries arrive at the time we told our customers they would.
13. All our deliveries match the orders exactly.
14. We always tell our customers if their order is going to arrive late, and by how much.
15. Our customers buy from us because they like to deal with us, not because we give them the lowest prices.
16. We always ask our customers for feedback on how well we have performed.
17. We always perform better than our competitors.
Benchmarking
18. We know what the market will be like next year for our product.
19. We know exactly what our customers like about our service.
20. We have classified our prospects into differing segments according to their needs so that we can tailor our marketing and selling proposition to them.
Segmentation
21. Processes in our internal sales department make it easy to meet customer needs.
Process engineering
22. We understand the dynamics of the process by which our offering reaches our customer.
Distribution channels
TOTALS =
LEADING EDGE MANAGEMENT CONSULTANCY LIMITED BANCROFT HOUSE 34 BANCROFT HITCHIN HERTFORDSHIRE SG5 1LA TEL: +44 (0) 1462 440345 FAX: +44 (0) 1462 420345
