Project type: construction market research
- Leading bespoke door manufacturer
- To gain insight into the company’s product and service offering.
- To benchmark against competitors.
- To analyse the current market the company are operating in.
How we met the objectives
- Completed telephone interviews with both customers and non customers including subcontractors, main contractors and architects who are active in the markets our client operates in.
- Calculated net promoter score by customer type and compared to other building products manufacturers.
Benefits for the client
- Identified main competitors, key drivers in the market along with keys strengths and areas for improvement and branding and image feedback.
- Established market size, the company’s market share and a forecast for growth.
- Identified and analysed potential new sectors for the bespoke door company and opportunities for growth based on a further detailed telephone interview programme.