- Irish building product manufacturer
- To assess the UK market for ducting with a view to launching a new product into the market.
- To obtain feedback on the features of a prototype product with a view to setting up production facilities.
How we met the objectives
- Completed 80 telephone interviews with installers, specifiers and distributors.
- Conducted in-depth face to face interviews with installers & specifiers with a product sample.
- Carried out further desk research to gain market size and growth potential data.
Benefits for the client
- Provided detailed assessment of the market size, pricing, growth prospects, key competitors & share, route to market and reasons for selecting specific suppliers.
- Identified the scale of opportunity and provided valuable feedback on the market structure to help develop the business and marketing strategy.
- Increased the appeal of the product and developed plans on the best way to market the product from the feedback collected.