Case Study

Market research to assess buying behaviour and the customer journey with environmental product manufacturer

Share via:

An established instrumentation manufacturer, specialising in pressure sensing transducers for the environmental and water sectors, engaged in a strategic evaluation to enhance its position in the market. The project’s focus was to analyse and refresh the current business strategy and marketing plan to align with the evolving demands of the industry.

Project Scope

The project was oriented around pivotal questions that would provide the manufacturer with insights into the decision-making process of their clients, specifically for Liquid Level transducers. Understanding the factors influencing the purchase of Pressure Systems’ products, identifying the most viable European markets, and determining the most suitable applications and channels were essential objectives. The aim was to dissect these elements to refine the company’s competitive strategies.

Research and Strategy Development

To meet these goals, a deep dive into the company’s product offerings, market segmentation, and competitive standing was conducted. The firm’s routes to market and its current marketing mix were scrutinised using a combination of customer research and specialised diagnostic tools, delivering an objective foundation for strategic decision-making. This comprehensive approach informed the development of a new marketing strategy, replete with clearly defined objectives, and the subsequent formulation of a robust marketing plan.

Advantages for the Client

From this extensive research, the client received strategic guidance encapsulated in a revamped marketing plan. This blueprint for action is set to steer the company towards more effective market penetration and customer engagement. The outcomes of this project have equipped the client with the foresight needed to anticipate market trends and to tailor their offerings to meet the sophisticated needs of their customers, fostering sustainable growth and development for the future.

Discover Services

Our research services are designed to support a wide range of strategic objectives, from exploring potential opportunities in new markets, evaluating your current or prospective product/service offerings, enhancing customer experiences, to redefining your brand's positioning.

Discover Downloads

These free resources are meticulously designed to guide you through the intricacies of market research in the construction, building products and environmental & energy sectors, offering strategies and techniques proven to yield results.
By clicking download, you agree to be added to the Leading Edge customer database and agree that Leading Edge may contact you by email. You can opt-out at any time by contacting us.
Download Form

By clicking download, you agree to be added to the Leading Edge customer database and agree that Leading Edge may contact you by email. You can opt-out at any time by contacting us.