Case Study

Construction Market Research for a Manufacturer of Specialist Doors

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Leading Edge embarked on an extensive market research project for a renowned manufacturer of bespoke doors. The goal was to assess the company’s product and service offerings in relation to its industry competitors.

Research Objectives: Benchmarking in the Competitive Landscape

The primary objective was to evaluate and compare the company’s product range and services with those of industry competitors, gaining insights into the dynamics of the current market.

Research Methodology and Competitor Analysis: Gaining a Holistic Market Perspective

To achieve a comprehensive market view, the team conducted telephone interviews with a varied group of industry professionals, including customers, non-customers, subcontractors, main contractors, and architects. A key part of the research involved calculating net promoter scores to gauge customer loyalty and satisfaction, comparing these scores with other door manufacturers. Additionally, the team identified main competitors and key market drivers, analysing company strengths and areas for improvement to enhance branding and market perception.

Market Analysis and Strategic Development: Charting Future Growth Paths

The study not only established the market size and the company’s share in it but also projected future growth trajectories, essential for strategic planning and decision-making. Furthermore, the analysis identified potential new sectors for expansion, providing a roadmap for enhanced market positioning and growth opportunities.

Conclusion: Informing Strategic Decisions for Market Expansion

This research equipped the bespoke door manufacturer with valuable insights, informing strategic decisions regarding product development, market positioning, and potential expansion into new sectors. The comprehensive analysis of customer satisfaction, competitor positioning, and market dynamics laid a solid foundation for the company’s future growth and success in the competitive construction market.

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