Construction market research for building product manufacturer

Client description

  • Composite panel manufacturer

Project Objectives

  • To assess the overall market for composite panels and in particular the key drivers for selecting different composite panel cores, both for internal and external panels.
  • To assess changes in purchasing patterns and perceptions of PIR and stone wool panels post Grenfell.
  • To identify opportunities for product development for stone wool composite panels.
  • To identify market sector opportunities for stone wool panels.
  • To assess key sector markets and growth potential.

How we met the objectives

  • Sourced contacts involved in relevant projects and sectors from analysis of ABI data.
  • Completed telephone interview programme covering  architects, large and small contractors.

Benefits for the client

  • Provided comprehensive understanding of purchasing behaviour of key users.
  • Identification of product development and market sector opportunities.