Assessment of market, buying behaviour and competitor analysis for a building product manufacturer

Client description

  • Building product manufacturer with focus on wall panels.

Project Objectives

  • To gain insight into their core markets.
  • To increase understanding of their competitors.
  • To assess the service levels.
  • To identify their reasons for selecting specific panel suppliers.
  • To highlight opportunities for new products.

How we met the objectives

  • Completed in-depth telephone interviews with customers and detailed qualitative feedback was collected in all these areas.
  • Calculated the net promoter score and compared to industry averages for the building products sector.

Benefits for the client

  • Provided feedback on the product range to give the manufacturer insight into products that could be added to their portfolio.
  • Provided comments from industry figures on the impact of the Grenfell tragedy and an indication of  how this was likely to impact the panel market.